How to Get Certified as a Diversity Business Owner

Heather Cox Co-founder and COO, Certify My Company I’m proud to be a woman business owner.  I have heard the inspiring and discouraging statistics.  While most businesses are currently being started by woman, only 3% of all woman owned businesses reach the $1 million mark in sales.  It’s a big [...]

How to Get Certified as a Diversity Business Owner2016-12-01T14:55:17+00:00

The Secret Power of Gratitude for Business Today

How a simple “thank you” can increase your revenue Economic times being what they are, business people are leaving no stone unturned in search of revenue generating ideas. While the days of lavish parties and expensive junkets may be over, there is one very simple, inexpensive way to increase revenue. It’s a tactic that’s been [...]

The Secret Power of Gratitude for Business Today2016-12-01T14:55:18+00:00

Publicity is Like Marketing…Only Better.

Publicity happens when someone other than you talks about you.  So, it's more credible, right off the bat.  And it is usually free, which is really neat. You can increase the odds that someone else will notice you. And you can leverage a publicity hit into more than your fair share of exposure. Dean Rotbart [...]

Publicity is Like Marketing…Only Better.2016-12-01T14:55:18+00:00

Pin It to Win It

Have you been to Pinterest? If so, odds are you spent a lot of time there, compulsively looking at just-one-more page of beautiful images. If not, ask a few people in your life about Pinterest. You’ll get some animated responses, particularly from women, as they talk about their boards and pins and exactly how they [...]

Pin It to Win It2016-12-01T14:55:18+00:00

Winning ‘More Than Your Fair Share’ of Publicity and Media Exposure

Each of us, according to the experts, has a measurable intelligence quotient, or IQ.  Our IQs set a benchmark of what we should be able to achieve intellectually in life.  Many of us overachieve, while others under-perform. Like intelligence, each business and professional practice has an inherent publicity quotient, or PQ.  It is a benchmark [...]

Winning ‘More Than Your Fair Share’ of Publicity and Media Exposure2016-12-01T14:55:18+00:00

Do Business Owners Know What Their Customers Want?

Research Shows 90% Do Not… What customers value most changes constantly, and the pace of change has increased exponentially with the economic recession. The businesses who become relevant by addressing what customers really value at any given time will be the first ones out of the recession.  That’s is what is discussed in my latest [...]

Do Business Owners Know What Their Customers Want?2016-12-01T14:55:18+00:00

Old Fashioned New Media

Once upon a time, the best marketing you could get was one customer chatting with a friend or a colleague over a cup of coffee. It’s called “word of mouth” marketing. Here’s what Wikipedia has to say about the origin of the term… George Silverman, a mathematician and statistician, pioneered word-of-mouth marketing when he created [...]

Old Fashioned New Media2016-12-01T14:55:20+00:00

The Youth of America

I met Aaron at a business building seminar. The in-class assignment was to introduce yourself to someone and sell them something. Aaron is a kid….20 something. He shook my hand, looked me in the eye and said, “I offer relationship advice. Help guys go from ‘Non Juan’ to ‘Don Juan.’ I also have a video [...]

The Youth of America2016-12-01T14:55:22+00:00

Business building help…a little or a lot…

My mission, my why: Expanding freedom through extraordinary businesses! THAT is what gets me out of bed and into the office every day. That’s what inspires me. To do that, we try and make business help available…a little or a lot, as desired or required…through our site, programs, BlogTalk Radio show, etc. So, here’s a [...]

Business building help…a little or a lot…2016-12-01T14:55:22+00:00

Living a lie?

Greetings! Big lie we tell ourselves? We don't have enough time. We do. We have all there is. Now is the only time we have. With a nod to the past and a glance to the future, we can live now and release our attachment to the sand. Now is eternal. How liberating is that? [...]

Living a lie?2020-02-04T14:55:53+00:00