It’s one thing to tell your customers how great you are. It’s a much bigger, better thing to have respected community influencers tell your customers how great you are. It’s the thing that can ramp up your marketing to create immediate, measurable results. Here’s how…
- Make a list of 10 VIPs…Very Influential People…in your community.
- VIPs are folks whose opinions are sought by others in community, especially your target market. For instance, if you are a plumber, make sure to have a reputable carpet cleaning company owner on your list. Also, have a few politicians, media people, and realtors on your list. These folks have big contact lists.
- Commit to contacting each of them at least 5 times over the next few months.
- The intention is to make a connection, maybe make a friend. Don’t focus on selling anything. Continue reading