Getting it Sold

Are you a wimp about Sales?  Are you AFRAID of Sales? 

In his fabulous book, How to Sell at Prices Higher Than Your Competitors, Lawrence Steinmetz makes this observation:

 "Many salespeople really don't like selling.  In fact, a lot of salespeople think selling is just a notch above ambulance chasing.  The truth is, more than 40 percent of the salespeople I've tested fundamentally don't approve of selling – and my educated guess is that about 90 percent of our total population doesn't approve of selling.”

If salespeople don't approve of selling, and if 90% of all people don't approve of selling, no wonder so many businesses fail. 
  
As a result, you've learned to hate sales and cringe at the thought of being a salesperson.  However, the things you don't like about sales are things that don't work in sales.  You don't like pushy salespeople.  You know what?  Pushy salespeople don't make many sales.  We hate it when salespeople lie.  Well, liars don't make a second sale, which shortens their career in sales.  Fears about sales are founded in behaviors that don't create sales!

And, there's the fear of rejection.  You don't want to ask someone to buy and have them say, “"No".”  To be successful, you must transcend this fear.  If you or a team member is “"sales-phobic"” you better get on the road to recovery.   

Click through to the next page for a powerful exercise for Overcoming "Sales-phobia!"