Making Sure

Is your business serving your customers?  Is your business serving YOU? 

      This section is all about Making Sure that …

     … you are on the right path
     … you are moving towards your Vision and fulfilling your Mission
     … your customers are well served by your products and services
     … your customers are treated well by you and your employees
     … your employees are well treated by you
     … everyone is better off, and no one is worse off.
    
Mark Victor Hansen says to grow your business so that, “Everyone is better off, no one is worse off.”  That’s what we ensure in this section of the The Bare Bones Biz Plan.

You are building your company with the highest intentions.  You are pursuing a lofty Mission.  You are working passionately and tirelessly to create a company that dazzles your customers with wonderful products and services.  You are building Procedures to deliver your USP consistently.  You are training your team to do the right things. 

Still…at some point you are going to blow it. 

"When you lay an egg, stand back and admire it!”  ~ Dale Carnegie

And when you blow it, you may hear about it.  Responding to a customer complaint is an A1 priority…urgent and important.  For every problem, real or imagined, use strategy for making it right… 

• Let your customer know that you are concerned! 
• Assure him that you will do whatever it takes to make the situation right.
• Ask him what he wants you to do to make it right. 
• Do that…and more.  Aim to astonish him with your more-than-asked-for response. 

Admit it when you’ve messed up.  Apologize and make it right.  Bless your complaining customers!  You can make it right with them and use the experience to improve your business.  The customers who are upset but don’t complain will just take their business elsewhere…and you will never know.  Too much of that will sink your business.

Sometimes a customer will complain because he intends to rip you off and try and get something for nothing.  Has that ever happened to you?