5 Tips For B2B Referral Marketing Success

It’s one thing to tell your customers how great you are.  It’s a much bigger, better thing to have respected community influencers tell your customers how great you are.  It’s the thing that can ramp up your marketing to create immediate, measurable results.  Here’s how… Make a list of 10 VIPs…Very Influential People…in your community. [...]

5 Tips For B2B Referral Marketing Success2016-12-01T14:55:14+00:00

Take NO for an answer!

“NO!”  This word stands between you and everything you want.  No wonder it is such a tough word to hear.   But if you are going to survive in this industry you are going to have to learn to hear “no” for an answer! I’m not being pessimistic.  The truth is that if you can hear [...]

Take NO for an answer!2016-12-01T14:55:19+00:00

The ‘S’ Word

“We aren’t using the ‘S’ word at our company anymore,” my friend announced, in response to my “How’s biz?” greeting. “Really? Why not?” I asked. “My service plumbers are offended by the ‘S’ word. I wouldn’t use the ‘S’ word even if I stepped right in it.” “How do you pull that off?” I pressed. [...]

The ‘S’ Word2016-12-01T14:55:19+00:00

Are You “Cliff Diving” with the Wrong Pricing?

You want to make more sales and more money. Good for you. And it’s good business. Here’s the problem. More sales at a losing selling price is like cliff diving into Lake Powell. You might not hit bottom, but you might. It’s going to hurt if you don’t know what’s below. If you don’t know [...]

Are You “Cliff Diving” with the Wrong Pricing?2019-09-26T01:11:58+00:00